BCN Orgullosa

BCN ORGULLOSA

Ajuntament de Barcelona

Art Direction - Institutional Campaign

Institutional campaign for the Barcelona City Council to highlight the rights of the LGTBI collective and denounce the LGTBIphobic aggressions that are growing exponentially in Barcelona.
Art direction consisting of illustrations in which a face formed at the same time by different faces of anonymous and diverse people symbolize the variety and personal and cultural richness of the city of Barcelona.

It is put in value through a close-up that reflejan union and diversity and a certain empowerment of diversity nuanced by the serious and firme tone of the expression of the mouth.

Similarly, the environment in which it is framed formed by the geometric shapes in the background represent the also diverse neighborhoods of Barcelona.

An art direction that can be extended and applied to various merchandising supports that reinforce the communication of the campaign.

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