Future Starts Here

future starts here

Private Lunar Mission

Art Direction - Corporate Identity - 360º Advertising

In 2018, SpaceX announced that fashion innovator and world-renowned art curator Yusaku Maezawa will be the company’s first private passenger to fly around the Moon in 2023. An important step to allow access for the common people who dream of flying into space.

Under a futuristic and aspirational halo, the promotional campaign concept and art direction is developed. As well as the typographic logo for the mission.
In the campaign graphics, the campaign claim coexists with the graphic where the “A” for lunar, and therefore the mission, serves as a link between the earth and the moon, explaining in a visual shock what the mission is all about. All this in corporate blue tones to reinforce the identity.
This graphic system is developed and applied to different supports and formats obtaining a wide range of applications in which the identity of the campaign and the mission is maintained and reinforced.

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