Direccion de Arte · Creatividad
Branding campaign for the Camper brand in which we started from a different point of view. Until now, people have imagined what the footwear we wear looks like, but what if it were the other way around? But what if it were the other way around? What if it were the footwear that imagines the person who wears it? What would it be like?
Different types of footwear with different personalities and characteristics represent those who wear them through shapes, color, movement, attitude, etc. Putting in value the creativity and imagination that makes empathize with the users and target audience of Camper.